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Plants of CARE, redbud tree/shrub

The Wright Scoop — Wed, 04 Apr 2012 01:03:51 GMT

From the rain forests of south-east Alaska to the deciduous forests of the Mid-Atlantic region, across the Nation, climatic shifts occur challenging all to enable eco sustainable urban suburban landscapes, landscapes that reflect a perspective of CARE - conservation, accountability, recovery and eco-efficiency.

Plants of Care, plant recognition program –

Whether an experienced landscape professional or novice homeowner, all are challenged to not simple identify plants that survive but thrive; and then, create landscapes from a sustainable point of view, seeking to reduce their carbon footprint as well as feed their families pesticide free produce. So, as a hands-on landscape gardener who participates in nation-wide regional plant testing, I decided to recommend plant material proven to enable landscape gardens of CARE. A plants of CARE choice is spotlighted for its ability to inspire people to CARE – have a perspective of conservation, advocacy, recovery and eco-efficiency.

In honor of April as national ‘keep America beautiful’ month and ‘lawn & garden month’, a first selected ‘plant of CARE’ is the redbud tree/shrub. Why? The redbud tree/shrub is proven to be a plant that adapts to almost any landscape, through prolific self-seeding is renewable, contributes to critter and people habitats, is a relatively disease free minimal consumer of support resources; and perhaps more importantly, provides profuse spring bloom which inspire all to ‘dig in the dirt’.

Redbud, Cercis spp. Family Fabaceae (Pea family) -

Redbuds are attractive deciduous trees or shrubs characterized with broad rounded heart-shaped leaves, clusters of sweet pea-shaped flowers which bloom on bare twigs and branches, beanlike pods that form after flowers and leaves which turn yellowish in fall before dropping. Identified to grow best in full sun or with light shade, most species require moderate amounts of water and some winter chill for their best floral display.

The Eastern Redbud, native to the eastern and south-central United States and southward to Texas, matures at 20 to 30 feet in height and 15 to 35 feet in width. Generally known to have a divided trunk close to the ground, it can also develop as a multi-trunk shrub. Nevertheless, redbuds growing in the sun will be compact and rounded; when grown in shade, their form is loose, open and tall. Although most tend to be short-lived, often declining from disease after about 20 years, a redbud trees are sustainable through self-seeding and on my property, a tree transplanted by my mother has thrived for more than 40 years.

A feature that inspires most people is the showy flower, which is magenta in bud, but opens to rosy pink before the leaves emerge early in spring. The flowers appear in clusters that nearly cover the bare branches of the tree. Appearing in early spring after the white flowers of serviceberry and wild plum and before (and during) the white and pink flowers of the flowering dogwood, blooms remain for two to three weeks. A fruit, flat pods (3 inches), remain on the tree during winter. This tree is best used in naturalized areas, where the flowers are contrasted against evergreens or woodlands. It can be used as a specimen or in groupings in a shrub border.
Primarily a woodland plant, it prefers moist, well-drained sites. Still, it can tolerate acid or alkaline soils and prefers some shade in the heat of summer. Native to a wide range of climates, it is important trees are grown from locally harvested seeds. Trees grown from seed collected from regional native trees tend to adapt better to climate shifts; for example withstand the heat of a regional summer.

The Western Redbud (Cercis occidentalis) similar to the ‘eastern’ produces small clusters of purplish pink blooms on bare branches, followed by flat, bean-like seedpods. As the flowers fade, attractive, heart-shaped leaves begin to open. In autumn, leaves provide fall color, and the bean pods remain on the tree after the leaves drop, giving it an interesting appearance. Tolerating USDA zones 5-9, the western redbud is very drought tolerant and excellent for areas that receive little water.

Selected as a ‘plants of care’ choice, the redbud tree/shrub is an excellent plant which through its ability to flourish has naturalized in almost all nation-wide landscapes and through its vibrant color and sustainability is recognized to inspire people to become people who CARE – have a perspective of conservation, advocacy, recovery and eco-efficiency. To acquire seedlings, google search a regional department of forestry or visit the VA Department of Forestry web site. For details of the ‘plants of CARE’ program, visit web site www.TheWrightScoop.com.

Side-bar: Cultivars & Varieties identified by VA Department of Forestry:

•var. alba - This is a white-flowered form that occurs somewhat frequently in nature. The foliage is a lighter green than the species.

•'Royal White' - This cultivar has larger flowers and a more compact form than var. alba.

•'Forest Pansy' - This is one of the most popular cultivars. It has deep burgundy foliage that loses its intense color in the heat of summer, becoming almost dark green. Flowers are more rose purple than the species and open a little later.

•'Flame' - This is a double-pink form.

Related Species

•Chinese Redbud (C. chinensis) - This is a small, multi-stemmed shrub that grows 6 to 10 feet tall and wide. Its rosy purple flowers are showier and more profuse than Eastern Redbud. Leaves are also thicker.

Plants of CARE

The Wright Scoop — Wed, 21 Mar 2012 18:11:38 GMT

Greening America’s Landscape –

Historically, earth-friendly strategies were defined in terms of reduce, reuse and recycle but landscapes that reflect a perspective of CARE - conservation, accountability, recovery and eco-efficiency - take this definition a step further. For, eco-sustainable spaces are not simply a result of lifestyle choices but reflect how we feel about the environment. While keeping it simple (as in simple living) is the name of the game, there is a more important underlying factor – a commitment to ultimate greening: providing for the present without sacrificing the future.

Landscape Gardens of CARE -

Through encouraging use of green scaping concepts: build and maintain healthy soil, install right plant for site requirements; and during seasonal appropriate cycles, be water wise, adopt earth-friendly pest and weed management, and implement natural lawn care, emphasis is placed on phased implementation of the ‘R’ philosophy: reduce, renew, reuse and recycle; specifically, advocating ‘put green’ back into the urban/suburban community by nurturing existing and/or replacement of ‘living green’. An additional strategy is to highlight ‘purchase’ - buy-local; but after witnessing a record-breaking urban/suburban pollution ride on the waters of storm Irene, present-day focus needs to shift on the ‘people factor’. For, if eco-healthy urban suburban landscape gardens are to exist, we must become people who CARE – have a perspective of conservation, advocacy, recovery and eco-efficiency.

Plants of Care, plant recognition program –

Whether an experienced landscape professional or novice homeowner, all are challenged to not simple identify plants that survive but thrive; and then, create landscapes from a sustainable point of view, seeking to reduce their carbon footprint as well as feed their families pesticide free produce. Any style landscape should not simply reflect traditional design concepts but be a result of the right plant, installed in the right place at the right (optimal) planting season - creating a legacy of green, healthier urban/suburban communities. The challenge is to create landscapes from a “waste not, and want not” eco logical commitment: become caretakers for the environmental community.

As a hands-on landscape gardener who has participate in nation-wide regional plant testing, I’ve gained familiarity with programs such as the ‘Southern Living Plant Collection’, ‘Proven Winners’, ‘Plants that Work’ and many more. Still, while plant material proven to enable landscape gardens of CARE could be recommended by any one of these programs, in my program – Plants of CARE, it will be spotlighted for its ability to inspire people to CARE – have a perspective of conservation, advocacy, recovery and eco-efficiency. To emphasize April as national ‘keep America beautiful’ month, a selected ‘plant of CARE’ will be announced.
As recipient of the Turning America from Eco-weak to Eco-chic Award, I challenge all to ‘keep America beautiful’, become people who CARE: commit to conservation, accountability, recovery and eco-efficiency.

2012 - April, plants of care choice - Redbud tree/shrub, for details visit blog http://blog.thewrightscoop.com/2012/04/03/plants-of-care-redbud-treeshrub-.aspx

Side-bar: Tips for Creating Landscape Gardens of CARE

Hitch hike onto seasonal cycles.
Conduct a site analysis.
Develop a master landscape plan.
Create bio-diverse landscapes (blend of native and non-native plants).
Be water wise.
Create layered tree/shrub shelter.
Enable ‘critter’ and ‘people’ habitats.
Create a garden of CARE, a space that reflects a naturalist ‘waste not and want not’ perspective.

Eco-biz – Put on Your Listening Ears?

The Wright Scoop — Mon, 05 Mar 2012 21:51:44 GMT

Through participating in 2011 Industry events, as both an attendee and workshop/speech provider, I've observed polarized attendee participation. For, basically, there appear to be two distinct reactions: those who ‘plug in’ – participate in active listening and those who ‘disconnect’ – actually chose to walk out of a session. So, considering the fact most present-day businesses which tend to thrive are open to creative shifts in their business strategies, I’ve urged all to as the elementary teachers heed - ‘put on your listening ears’!

People who ‘put on there listening ears’

• clear their mind of distractions,

• ask open-ended questions that encourage the speaker,

• ask questions that clarify any unclear issues,

• don’t draw conclusions or make snap judgments,

• don’t automatically agree with everything,

• restate key points in their own words,

• are open and non-defensive, and

• avoid thinking about responses while the speaker is talking.

Successful people, regardless of Industry sector, are aware of the powerful role which listening plays and maximize its use. For example, politicians, at least the better ones, ‘work a roomful of prospective voters’ while intently focusing on each individual. Carefully listening to each person’s views, politicians converse earnestly with one person after another creating a positive and lasting impression in the voter’s mind that each person has their full measure of respectful listening. Unfortunately, this tactic – although proven effective, is a technique most people seldom encounter.

Stephen Covey in his book, The 7 Habits of Highly Effective People, emphasizes the power of ‘empathic listening’. Covey says in some situations, there is a necessity to not merely go through mechanical responses that might be required for ordinary listening, but open oneself to the talker to the point where one actually feels what they are feeling. For, Convey believes the only way to establish communication in some professional and personal situations is by becoming, in a small part, the person you are listening to. He uses the word "sensing" (others call it "intuition") to describe the information a listener perceives during deep, empathic listening. While this strategy most certainly takes time to learn, with practice, the rewards are a whole new level of communication which automatically elevates you in the eyes of a talker because people who listen at this level are so rare.

On the other hand, perhaps in some ways, a more important concept is to extend the ‘golden rule’ which translated at the platinum level is to treat others not only as you would prefer to be treated but as they respectfully deserve. So, avoid ‘disconnecting’ and instead, enable your ability to listen for underlying issues. Then, address these issues, not emotion. During a recent ‘green’ conference, I witness a workshop instructor fail to accurately hear a stated issue. After providing examples of green build technologies, the instructor solicited comment. Responding, an attendee queried, “You are aware a house always faces the street?” Instead of interpreting the comment as a valid concern related to restrictive community building codes, the instructor ‘blew it off’.

Instead of ‘blowing off’ someone stated concern, as Covey’s research suggests, be the person who steps into the other person’s shoes. Don’t ignore stated issues, paraphrase the message by summarizing it, and use analogies to clarify it. Participate in active listening skills, ‘put on your listening ears’.

About the author - To acquire details of Wright’s activities, visit her web site www.TheWrightScoop.com or contact Sylvia@TheWrightScoop.com or follow tweets at ID Wright Scoop or postings at facebook The Wright Scoop. As recipient of the Turning America from Eco-weak to Eco-chic Award, Sylvia Hoehns Wright challenges all to ‘change America’s landscape’, move their life-styles from eco-weak to eco-chic – ‘green’ life’s garden, one scoop at a time!

Eco-biz: Communicating a Timely Message

The Wright Scoop — Mon, 05 Mar 2012 21:50:54 GMT

Through earlier columns and media releases, to emphasize celebrating national planning and organization months, a challenge was issued to Industries to ‘grow green’, tweak, their market share. For example, the question - ‘In relation to eco expectations, is the customer always right?’ – was explored.

As a result, it was identified ‘listening’ skills play a significant role in message reception, eco expectations convey through actions or words. So, considering the fact most present-day businesses which tend to thrive are open to creative shifts in their strategies, I’ve urged all to as the elementary teachers heed - ‘put on your listening ears’!

To illustrate message reception, while I could explore the story of others who tweak
their market share strategies, I’ve chosen to share my story. As a communications specialist who enjoys digging in the dirt, initially, I defined my eco activities in terms of 3 Ps – place, plant and planting strategy. In fact, I partnered with a central Virginia nursery retail site and encouraged use of green-scaping concepts: build and maintain healthy soil, install right plant for site requirements; and during seasonal appropriate cycles, be water wise, adopt earth-friendly pest and weed management, implement natural lawn care and install plants during least climate stress conditions. Specifically, emphasis was placed on the present-day challenge is to create landscapes from an eco-chic point of view, a “waste not, and want not” eco logical commitment: become caretakers for the environmental community.

Recognizing the value of my 3 P eco advocacy program, it received the Turning America from Eco-weak to Eco-chic award sponsored by Project EverGreen, Hines Horticulture and Today’s Garden Center magazine. In 2011, I tweak my program to place emphasis on ‘purchase’, buy-local; and then, focus on promoting regional plant introduction programs. Nevertheless, after witnessing a record-breaking urban/suburban pollution ride on the waters of storm Irene, for 2012, I 've tweak my
advocacy to emphasize a 5^th P, the ‘people factor’.

If we are to create eco-healthy urban suburban communities, we must become people who CARE – a perspective of conservation, accountability, recovery and eco-efficiency. While keeping it simple (as in simple living) is the name of the game, there is a more important underlying factor – a commitment to ultimate greening: providing for the present without sacrificing the future. So, while it is most certainly important that we listen to consumer audience concerns, perhaps in some ways, it is more important that we listen – have a connection – to the living green that surrounds us.

Messages designed to attract consumers are not fixed in stone. When I first stepped out from behind my shovel and picked up a pen to share words with others, my message was coined as the words of a naturalist. Expanding the message from regional to state-wide, these words were referred to as eco-wise. Then, when shared with the DC community, were termed eco-savvy; and more recently, those who attend ‘green’ festivals, coined my words as eco-chic. Still, regardless of terms used, as long as people hear my message – ‘green’ America’s landscape, become people who CARE: commit to conservation, accountability, recovery and eco-efficiency – I’m satisfied.

In relation to your consumer message, have you ‘put on your listening ears’ to hear not only a consumer audience concern but the living green that surrounds you? Are you ‘growing green your market share’, communicating timely eco messages to your consumer audience?

Eco-biz - Is Greening Rubbish?

The Wright Scoop — Fri, 16 Dec 2011 03:22:26 GMT

“What do you say to people who think greening a business is rubbish?” queried Matt Lauer of the Today Show. In response, maverick entrepreneur Sir Richard Branson said, “First and foremost, I’ve written a book - Screw Business as Usual for the new wave of emerging entrepreneurs as well as for existing business people who are transforming their organizations, at the same time as trying to develop a business and to make a living, trying to do more to help people and to help the planet. It reflects a vibrant and very marked change from the way business always used to be done, when financial profit was the only driving force. Today, people aren’t afraid to say, Screw business as usual! – and show they mean it.”

On the other hand, there are those who appear stuck in the notion ‘greening is rubbish’. For, green architect and solar energy advocate Patrick Farley believes most businesses have fail to shift their focus onto ‘greening’. Chris Beytes, editor & publisher at Ball Publishing, has also observed a decline in Industry interest in ‘greening’ activities. And, as an eco advocate and Industry speaker/workshop instructor, through personal observation, I’d agree with Farley and Beytes.

During 2010, topics related to ‘greening’ biz appear well-received; but in March of 2011, attendees of the All Cities conference held in DC when asked to identify their respective community ‘green leaders’ could not identify them. Then, during a workshop conference held fall of 2011, when ‘business greening’ was defined as ‘a frugal use of limited resources which provide for present-day lifestyles without sacrificing the future’ attendees walked out of the session. Next, in response to specific examples of ‘greening’ business success stories, additional attendees walked out of the session. So, I’ve witness the reaction of those who perceive ‘greening’ as rubbish.

Nevertheless, what would I respond to Matt Lauer’s question? I’d as the elementary teachers say - ‘put on your listening ears’! Business greening is not rubbish but viable strategies proven to not simply help present-day businesses survive but thrive. So, the question is ‘What are you doing to ‘grow green (planet/profit)’ your market share?’

Through compiling research and examples of some of the best marketers and communicators in the business, I launched a book - Seven Steps to Grow Green (planet & profit) Market Share. In this book, successful Industry participants not only ask but answer the question ‘Are you and your product or service a steward for the land?’ providing an understanding of the 6 Ps – product, publicity, promotion, people, planet, & profit – as each influence available market share.

Initially, my ‘little green marketing book’ was intended to ‘jump start’ - enable a more easily understood ‘biz greening’ guideline; nevertheless, to inspire 2012 strategic planning, I’m offering an incentive discounted purchase price. Why? As maverick entrepreneur Sir Richard Branson says, USA business as a whole needs to “screw business as usual!” So, my challenge to you is identify and share your scoop – who, what, when, where, why, how and benefits of ‘growing green (profit/planet)’ your Industry sector’s market share. Join me in an effort to enable sustainable business awareness, implement eco biz activities that ‘grow green’ market share - not simply the mechanics but those proven to create niche presence.

Communicate Messages that Inspire

The Wright Scoop — Tue, 20 Sep 2011 00:32:10 GMT

Due to recent personal and professional eco experiences, I question how we – as Industry professionals – will inspire ourselves as well as others who are significantly affected by environmental havoc.

Research conducted by Richard Lov and informally verified through a personal project revealed approximately 1/3 of the American population actively participates in ‘living green’ landscape/garden activities, 1/3 opt to maintain the status quo created by an original landscape installation; and unfortunately, the remaining 1/3 treat their landscape with a ‘back alley’ trash dump mentality. While in the past, I sought to inspire those who demonstrated commitment to experiment with newly released Industry plant materials or programs and encouraged others through educational activities to acquire understanding of their eco impact; nevertheless, I recently
encountered a consumer who I think represents a new 4^th category.

When solicited by a client to provide an analysis of her landscape and identify eco efficient strategies, I received for the first time an unexpected response. This client reacted with more or less ‘verbal abuse’, stating my recommendations were valueless. To be candid, as a hands-on landscape gardener, I can relate to frustration which is generated by the inability to guarantee sustainability for present-day landscapes; but at the same time, did not anticipate a verbal attack.

As one of the people who ‘dig in the dirt’ and dwell in the central Virginia Interstate 95 corridor, the fall of 2011 hopefully will be a once in a life time experience. In late August, the landscape experienced drought. Next, the earth shook with such vengeance that many of those who lived near the core of this earthquake were left homeless; and then, rain generated by the force of tropical storms occurred. At first, we gardeners were pleased to see the landscape recover its green but as the winds and down-pour of rain increased, each of us sought shelter from the rage of these storms. Finally, when the winds quiet, we explored the environmental havoc of our landscapes.

One-hundred plus year trees litter our communities, storm debris blanket open green spaces, and 21st century utility services were unavailable. If you were fortunate, personal property such as your home or vehicles were unharmed. So, hear me when I say, I relate to frustration created by the eco havoc of environmental shifts. Still, how do we inspire ourselves and others?

Due to the fact that my area experienced a 9-day electrical outage and 14-day communications outage, I adopt, as a friend joked an Amish schedule, working during day-light hours and retiring early at sun-set. Through this process, not only did my husband and I clear most of the storm debris and repair our damaged home but readied the garden space for a late-season fall planting. It was through a temporary disconnect from 21^st century life-styles that we chose to reconnect with the living green that surrounded us. As you would suspect, my husband and I are in the first 1/3 category identified by Lov’s research, those who connect with living green.

Nevertheless, the question is - in which category do you fall? Are you participating in activities that eco inspire your self and others; and, perhaps more importantly, what message through action or words are you conveying to others? My message is ‘green life’s garden one scoop at a time’.
What is your message?

Fall is for Planting, the Wright Scoop

The Wright Scoop — Wed, 24 Aug 2011 17:42:58 GMT

Are you frustrated with the demise of your landscape? If yes, you are not alone. From the rain forests of south-east Alaska to the deciduous forests of the Mid-Atlantic region, climatic shifts occur challenging all to create sustainable landscape gardens.

Fall the Optimal Planting Season –

For more than 20 years, the American Nursery and Landscape Association (ANLA) promoted fall as a ‘second season’ for landscape garden sales but due to ongoing climate shifts, presently for most regions, fall is not simply a ‘second season’ sales opportunity but the optimal plant installation season. As a result, the Greater Richmond Area (GRA), through partnering of regional eco colleagues, launched an eco educational campaign – fall is for planting - urging consumers and Industry alike to make fall their optimal plant installation season. Why?

During the fall, fewer pests and disease problems occur, increased amounts of rainfall and cooler temperatures create an ideal environment for plant development; and while there are cooler temperatures, the soil remains warm encouraging root growth which continues during the winter season. Specifically, providing for plant roots, the opportunity of seven to nine months in which to develop prior to experiencing the hot humid ‘dog days’ of summer.

About the Wright Scoop -

As recipient of the ‘Turning America from Eco-weak to Eco-chic’ award sponsored by Hines Horticulture, Project Evergreen and Today’s Garden Center magazine, I encourage use of green-scaping concepts: build and maintain healthy soil, install right plant for site requirements; and during seasonal appropriate cycles, be water wise, adopt earth-friendly pest and weed management, implement natural lawn care and install plants during least climate stress conditions. “The Wright Scoop,” says Washington Gardener magazine reviewer Edna Troiano, “Sylvia Hoehns Wright’s book, From Eco-weak to Eco-chic: landscape green, offers readers guidelines for joining the green revolution in their own yards. Becoming eco-chic, she explains, is primarily a matter of “working with instead of against an area’s natural environment” to create sustainable, eco-friendly landscapes. To read more, link to review - http://blog.thewrightscoop.com/2011/04/28/from-eco-weak-to-eco-chic-landscape-green---book-review.aspx or Sylvia’s Store - http://stores.lulu.com/syhwright .

Fall Landscape Garden Activities –

As a woodland gardener, I’m presently evaluating my gardens. Basically, if an area hosts annual plants, I mow spent plants and enrich the soil with compost. If the area hosts bulb plantings, I install a protective blanket of mulched leaves and other woodland debris. And, if perennial and/or shrub bed areas, I check for volunteer or plants that need to be thin-out. Later, during the fall rain cycle – which for my area is late September, I move the identified plants to more spacious areas. So, when leaf color changes, shift your focus to lawn renewal, renovation of existing landscape gardens or plant installation. And, when you see local vendors display their ‘fall is for planting’ signage, be aware it is not simply a ‘second season’ sales opportunity but the optimal plant installation season!

As recipient of the Turning America from Eco-weak to Eco-chic Award, I urge all to ‘plant more plants’ www.plantmoreplants.com , move their life-styles from eco-weak to eco-chic – ‘green’ life’s garden, one scoop at a time!

Side-bar: Wed. Sept 14 - Oct 5, 6:30-9:00 p.m. workshop 065: Landscape/Garden Design for the Hands-on-Homeowner, register with www.henrico.k12.va.us/adulteducation, text: Eco-weak to Eco-chic: landscape green, details contact 804-328-4095.

The Value of Marketing Products and Services

The Wright Scoop — Sat, 20 Aug 2011 03:13:14 GMT

If someone in your community were asked to recommend a Green Industry service and/or product, would you be seen as the provider?

To evaluate ongoing Industry market share, I recently contact a few relatively well-known sites. Anticipating a discussion of the over all impact of present-day economic downturn or use of strategies which ensure market share, I was astound when I received the response, “We don’t market or publicize our site’s activities.”

To be candid, every time, I think the basic principles of acquiring market share are understood, I encounter another situation that so-to-speak ‘pulls the rug out from under’ my confidence. For, similar to other communications professionals, I’m focus on sharing strategies that enable a branded presence or use of new media formats such as ‘social media’; but, realistically, the majority of Green Industry professionals still lag at a level which prevents their understanding of why products and/or services must be publicized.

Tony Avent owner of Plant Delights Nursery located in Raleigh, North Carolina describes this level as, “Unfortunately, the most misunderstood and overlooked component of business success is communication, a form of communication that establishes a brand of product, you.”

Chris Beytes, editor & Publisher, GrowerTalks and Green Profit magazines says, “The green industry does so much good for our communities and our world ... we should be shouting that to the rooftops. But we hide out light under a bushel. Why? Mostly because too many growers and retailers simply don’t know how to go about promoting their business, or don’t know how important it is. They’re plant people, not marketers.”

A few years ago, Leonard O. Morrow, PhD, retired botanist and horticulturist solicited my involvement in Industry communications because he recognized a gap between Green Industry and other professionals related to their understanding of the significance of creating Industry presence.

So, why should you care? Individually and collectively the Industry is sliding into recession if not questionable survival. Are you aware of the demise of nation-wide Industry sites that have exist for decades? Are you aware of mergers which occur as an attempt to remain solvent? If you simply read this issue of the Mid-Atlantic Grower newspaper, you will more than likely learn of some type of product downturn or site close.

Did you know LEED certification specific to water-efficient landscaping limits or eliminates use of potable water, or other natural surface or subsurface water resources available on or near the project site, for landscape irrigation? Related to lawn installation although a 50’ by 50’ grassy area provides the air quality for a family of four present-day recommendations reduce and/or eliminate its use. And, in most cases, specific to the use of landscape plant materials, there is a list of approved materials. So, basically, the traditional home site installation of one tree, three to five shrubs and a lawn has become limited use of plant material, lawns and the irrigation to support a landscape. Well, I have a question - were you and/or your representative Industry organizations involved in these decisions? At a time when the living green Industry should be more involved because nation-wide we seek to ‘go green’, the gap appears to widen.

Why? As Beytes says, “too many growers and retailers simply don’t know how to go about promoting their businesses or don’t know how important it is”; and it is reflected when I receive a response such as “we don’t market or publicize our site’s activities.”

As I’ve previously stated, I’m ‘jumping up and down’ trying to get the attention of the Green Industry that something is wrong; still, I’m only one person. So, my challenge to all is enable a form of communications that establishes a brand of eco product, you. Become the person in your community who is visualized as the provider of products and services. Become the person who illustrates the traits of eco leadership, communicating your commitment with civility, honesty and integrity while positioning your self and/or product/service as a viable link in a network that supports the distribution of limited resources.

To share comments, ideas or strategies related to this subject or other communication topics, contact Sylvia@TheWrightScoop.com. Contribute to a series of topical discussions that are helpful to the Industry.

About the author – Sylvia Hoehns Wright, author of Market Share, make it work for you, challenges all to ‘grow green their market share’. To acquire Wright’s books or her assistance as an eco-biz communications specialist, link to www.TheWrightScoop.com Sylvia’s Store option or contact (804)672-6007.

The Eco Leader

The Wright Scoop — Mon, 25 Jul 2011 18:15:46 GMT

The Wright Scoop – The Eco Leader

If someone in your community were asked to visualize an eco leader, would he/she see you?

Earlier this year, I posed a similar question to attendees of the All Cities Conference held in Washington DC; and received what I consider a disturbing response. Absolutely no one, regardless of their home state affiliation, could easily identify eco leaders in their community. So, I’ve since so-to-speak ‘jump up and down’ trying to get the attention of the Green Industry that something is wrong; specifically, individually and collectively, we need to ‘grow green’ market share.

Through one-on-one interviews, distribution of a survey, workshop participation and column/blog commentary as Bill Calkins, business manager at Ball Horticultural Company in West Chicago, Illinois, says “Wright has profiled some of the best marketers and communicators in the business, bringing fresh takes and new approaches to attracting and engaging customers.” Still, whether voiced by a creative arts colleague or Green Industry participant Tony Avent of Plant Delights Nursery located in Raleigh, North Carolina, all agree the ‘how to’ of marketing remains misunderstood and each needs to find a way to open doors for their self and colleagues.

Aware present-day globalized markets require you don’t simply sell your work but yourself, I’ve shared the scoop – who, what, when, where, why, how and benefits of acquiring market share, providing insight as well as practical guidelines, tips and strategies for use of communication formats proven to ‘grow green’ market share. Defined in simple terms – ‘green’ is a frugal use of limited resources which results in decreased product/service expenses, increased profit and earth-friendly activities that provide for present-day lifestyles without sacrificing the eco future of others.

Recently, I was reminded by a creative arts colleague, Nicole M. Bouchard, Editor-in-Chief of The Write Place At the Write Time, www.thewriteplaceatthewritetime.org, of a story which illustrates present-day market share branding. A king sent two farmers out to grow a bountiful harvest, one hastened to throw down as many seeds as possible, over-watered them and tugged on the roots each night to make them grow; the other took a handful of seeds and patiently cared for them, nurtured them with love and trust, knowing that he was doing what he could for them, knowing it would take time for them to blossom. It was the second farmer whose crop was abundant when the harvest arrived and the moment came to set out their bounty before the king. Likewise, it takes the same patience, nurturing and skill when it comes to growing and maintaining a brand.

“A brand,” says Bouchard, “should be a natural, organic evolution of who you are or who your company is; communicating that brand extends to each outward facing component that you have of your business (and your affiliates) in the public sphere. Publicity, promotions should all tie in with your theme- what makes you unique, your abiding philosophy and mission. From a Twitter account, Facebook page to one-on-one consumer contact, there is always a clearly discernable voice, a thread that lets all identify who you are, what you represent and how you work.”

Initially, solicited by a Dean of a Horticulture program, my research was compiled as a college level text, ABCs of Green Industry Communications; and recently, became available through iBookstoreSM. As a workshop tool and to help ‘jump start’ market share knowledge, it was published as a ‘quick reference’ guide, Seven Steps to Grow Green Market Share. But to hopefully enable all, as my colleague Nicole M. Bouchard says “create a brand that is a natural, organic evolution of who you are or who your company is”, a more consumer friendly tips and strategies guideline, Market Share, make it work for you, is presently available through web site www.TheWrightScoop.com Sylvia’s Store option, http://stores.lulu.com/syhwright or any retail book distributor.

So, my challenge to all niche sectors is ‘grown green’ your market share, enable a form of communications that establishes a brand of eco product, you. Become the person in your community who is visualized as an eco leader. Participate in activities that not only provide for present-day life-styles without sacrificing the overall eco-health of others but ‘green (planet/profit)’ market share. Become the person who illustrates the traits of eco leadership, communicating a “natural, organic” commitment with civility, honesty and integrity while positioning your self and/or product/service as a viable link in a network that supports the distribution of limited eco resources.

Eco-frugal Landscapes, Surviving the Dog Days of Summer

The Wright Scoop — Thu, 21 Jul 2011 14:48:13 GMT

It is the season of ‘dog days’, days so hot and humid that you can cut the atmosphere with a butter knife. Or, as our grandparents said, “days fit for a dog’s activity – lying in the coolest spot available.” At one time a phenomena exclusive to the Mid-Atlantic region, presently from the rain forests of south-east Alaska to the deciduous forests of the Mid-Atlantic region, all are challenged to keep their self and landscape gardens cool.

For most, the answer is to “create a Xeriscape”. Nevertheless, this term was so severely abused related to plants that ‘xeri’ was replaced with ‘zero’ and landscapes became the host for a pile of rocks. Well, guess what? Rocks don’t cool the atmosphere! Living green, plants, mediate the ongoing effect of climatic extremes. So, we need to ‘plant more plants’, www.plantmoreplants.com, creating eco-frugal landscapes that conserve water and are filled with colorful varieties of drought tolerant flowers, shrubs and trees which enable a showplace garden without depleting an area’s water table or resulting in jaw-dropping water bills.

Interested in installing a Xeriscape, a ‘dog days’ garden? Start by selecting drought tolerant plants that work well for your area. Install trees and larger shrubs in such a way that these plants provide filtered light and avoid competing for vital nutrients. While aesthetically, eye pleasing landscapes have a backdrop of taller and/or larger shrubs or perennials, these plants more importantly serve as anchors for a design providing layers of cooling habitat for ourselves and the critters that live with us. Pick colors which blend and carry the anchor plant’s color from top to bottom of the design. For contrast and texture, select plants or décor items that introduce difference. And, because the underlying goal of a ‘dog days garden’ is to create a space that appears cool, use shades of color in the ‘blue-green family’.

During installation,

• Identify sunny and shady areas, slopes, and views. Then, group plants with similar water needs into zones to make watering easier.

• Test the soil for nutrient content and makeup. Good soil absorbs and retains water much better than poor soil.

• Irrigate efficiently. Even the lowest water-using Xeriscape needs supplemental water during extended hot, dry periods.

• Limit turf areas. Use wildflowers and native grasses as lawn substitutes, especially in large open spaces and low use areas.

• Use mulch. Mulch covers help reduce erosion, retain moisture and minimize the fluctuation in soil temperature.

• Select eco-chic plants. Be aware using an eco-efficient plant does not necessarily mean a drab gray plant with lots of thorns or just cactus.

• Maintain it. Properly maintained spaces are hardier and better able to withstand drought, freezing, and pest problems.

Properly installed, a Xeriscape – eco-frugal garden - is not simply a beautiful economical water-wise space but a place where as our grandparents said, provides a retreat for “a dog’s activity – lying in the coolest spot available.”

About the author – Recipient of the Turning America from Eco-weak to Eco-chic Award, Sylvia Hoehns Wright challenges all to move their life-styles from eco-weak to eco-chic – ‘green’ life’s garden, one scoop at a time! For details, link to a review of her book, http://blog.thewrightscoop.com/2011/04/28/from-eco-weak-to-eco-chic-landscape-green---book-review.aspxf or visit web site www.TheWrightScoop.com.

Eco Leaders, Leaders of Considered Change

The Wright Scoop — Wed, 18 May 2011 20:57:00 GMT

If asked to define the concept eco leadership, what would you respond? Although there are academic programs which highlight eco leadership and eco-biz media that acknowledges it, there remains a lack of visible eco leadership. So, is there a set of characteristics, a profile that defines the eco leader?

In general terms, eco leaders are people who enable sustainability, participate in activities that provide for their present-day life-style without sacrificing the overall eco-health of others. Nevertheless, through research and interactive workshop participation, it was identified leaders who enable eco change do more than the expected. In fact, they illustrate the following traits

Moral value, understand difference between right and wrong
Plugged into Eco Sustainability Vision
Not only accept but seek accountability
Self Disciplined
Optimism, believe change can make a difference
Determination to create eco change
Empathic but consistent in state of mind
Inspire others to equally contribute
Decisive but fair - considerate of others
Manage failure, conflict, criticism and change
Facilitate an environment that supports leadership style
Delegate as well as depend on the skill of others
Establish plans but flexible in guidelines
Ability to focus – separate problem/issue from people
Facilitate eco consensus
Create ‘considered change’, synergistic eco solutions
Avoid ‘green-washing’, overstating benefit/result

Still, during a workshop held in our Nation’s capital, when community leaders were asked to identify eco leaders, no one could identify a regional much less nation-wide leader. So, the question is “Can you identify people in your circle of acquaintance who illustrate eco leadership traits?”

In prior blogs and columns I asked the question “Would you similar to my colleague Ed Snodgrass of Emory Knoll Farms, http://www.greenroofplants.com/, be recognized as an eco leader, a person who is growing green their market share?” Coined by media as the ‘Green Roof Man of the Year’, Snodgrass, a committed conservationist, acquired his visibility through supplying plants for over one million square feet of green roofs in 20 states and the District of Columbia. Could you be coined by media as an ‘eco man/woman of the year’? Are you and/or your colleagues participating in activities that not only provide for present-day life-styles without sacrificing the overall eco-health of others but ‘green (planet/profit)’ market share? Are you participating in activities that illustrate eco leadership traits, communicating a commitment with civility, honesty and integrity while positioning your self and/or product/service as a viable link in a network that supports the distribution of limited eco resources? Are you seen as an eco leader, a leader of ‘considered’ change?

About the author – Sylvia Hoehns Wright, author of Seven Steps to Grow Green Market Share, http://www.lulu.com/product/paperback/seven-steps-to-grow-green-market-share/12934131 and The ABCs of Green Industry Communications: assess, brand & communicate, http://www.lulu.com/product/paperback/the-abcs-of-green-industry-communications/4446043, challenges all to ‘grow green their market share’. To acquire Wright’s books or her assistance as an eco-biz communications specialist, link to www.TheWrightScoop.com Sylvia’s Store option.

Heirloom Plants, share a little bit then pass it on!

The Wright Scoop — Mon, 09 May 2011 01:34:00 GMT

The term heirloom as it relates to a plant is associated with its proven history of sustainability. For examples, in Williamsburg Virginia, there are crape myrtle shrubs which are estimated to be 400 years old; and, in Fredericksburg, in a garden once tended by George Washington’s mother, peony and iris plants more than 200 years old. So, realistically not only can a plant have proven sustainability but generational connections to people and events that produce folklore stories.

Recently, I opened my central Virginia garden for a walk-about. As my guests walked the space, I shared stories of the plant origins, some native and others either heirloom or vendor supplied regional test plants. Pausing to draw attention to an array of colored violets, I pointed out that introduced native white blooming violets, previously located on my grandparents’ farm, had cross pollinate with regional purple blooming violets to create a rainbow of varied colors. Next, I focus attention on an herb, feverfew. Named for its medical purpose, these plants were brewed into a tea-like drink for their ability to lesson the affect of fevers. Again, pausing, my guests and I experienced the wonder of towering ‘snow ball’ shrubs covered with blooms and the smell of ‘mock orange’ shrubs in bloom.

Carefully stepping around beds of plants, I lift leaves to expose seedlings. Helleborus, peonies, iris and Japanese maple trees supplied by vendors as test plants had produced volunteer seedlings. Nevertheless, perhaps the more impressive planting is a massive mound of heirloom roses. Clippings most likely transported by my immigrant homesteading family are presently interwoven as a blend of pink and white blooms. While the guests and I discuss stories connected to these generational plants, I am reminded of the lyrics of a song.

In the song - Be the Hands, the Heart of God – a phrase is repeated: ‘save a little bit, then pass it on’. While the song refers to the concept of saving peace, love, and light I’d add heirloom plant clippings. For, it is a connection with plants that enables our ability to sustain. So, as we celebrate spring, a season of plant renewal, let’s reflect on what each of us can do to adopt lifelong habits of environmental stewardship, ‘save a little bit then pass it on’. Let’s make choices that insure the survival of heirloom plants, creating a legacy of healthier urban/suburban communities.

Side-bar: Heirloom Roses

Arm and arm like sisters,

ramblers intertwine

Linking generations,

patience grew the vine.

Gardener shared the clippings,

homestead beautified.

Joining families together,

tradition glorified.

Arm and arm like sisters,

gardeners did commit

To a family’s heritage,

for their benefit.

About the author – Recipient of the Turning America from Eco-weak to Eco-chic Award, Sylvia Hoehns Wright challenges all to move their life-styles from eco-weak to eco-chic – ‘green’ life’s garden, one scoop at a time! Her books are available at Sylvia Wright's Storefront - Lulu.com and activities at web site www.TheWrightScoop.com . Contact Sylvia@TheWrightScoop.com or follow Wright’s activities through facebook group The Wright Scoop or twitter ID WrightScoop.

From Eco-weak to Eco-chic: landscape green - book review

The Wright Scoop — Fri, 29 Apr 2011 00:19:00 GMT

Review published in Spring 2011 issue Washington Gardener magazine -

From Eco-weak to Eco-chic: Landscape Green
By Sylvia Hoehns Wright
Published by Lulu.com Press, http://www.lulu.com/content/paperback-book/from-eco-weak-to-eco-chic-landscape-green/7539795
List Price: $22.95
Reviewer: Edna Troiano

Sylvia Hoehns Wright’s From Eco-weak to Eco-chic offers readers guidelines for joining the green revolution in their own yards. Wright, a Virginia Master Gardener, gardening consultant, speaker, columnist, and writer, was the EcoSavvy columnist for Washington Gardener magazine, also.

Becoming eco-chic, Wright explains, is primarily a matter of “working with instead of against an area’s natural environment” to create sustainable, eco-friendly landscapes. Wright stresses the importance of developing a base plan that takes into account several variables — including climate, topography, light, soil, lifestyle, and house style. For example, if you travel often, you’ll want a low-maintenance garden and, if you like to cook, you’ll want to consider growing vegetables, a modern house in a wooded lot would be out of place for a city Victorian.

To lead the reader through the complexities of planning an eco-chic landscape, Wright includes boxed assignments and tips and strategies so the reader will ultimately reach the goal of having the “right plant installed in the right place at the right time of the year (optimal planting season).” Wright provides several fundamental eco-strategies. The use of native plants is basic. Because native plants grow naturally in a region, they thrive with less coaxing, saving fertilizer, pesticide, gardening time, and money. Composting allows the gardener to “feed the soil, not the plant,” thus reducing the need for chemicals. Conserving water reduces waste while providing adequate moisture for healthy plants. Making pest management part of a gardening plan reduces the need for chemicals and pesticides.

Wright includes multiple approaches for planting, pruning, maintaining a garden, resolving some problems, and avoiding others through proactive strategies. Because Wright is from Virginia, many of her illustrations and suggestions are appropriate for her region; however, her basic guidelines can be applied to any garden, anywhere. Eco-gardening — it’s part of the green revolution, the “waste not, want not” approach to life. But becoming an eco-chic gardener means you’ll have plants that thrive naturally in your region, require less water, fewer chemicals, and less labor, so what’s good for the garden will also be a boon for the gardener.

Edna Troiano is a retired English professor who now has time for reading, writing, and gardening.

Gardening in April, central VA

The Wright Scoop — Thu, 28 Apr 2011 02:19:00 GMT

After the experience of a seasonal warm mid March which enabled the installation of ‘cool season’ veggies, we returned to cold, misty gray days slowing progress of ‘cool season’ plant growth. Nevertheless, because of recent warm humid spring days, these plants ‘jump start’. Rows of early season veggies will soon offer a harvest and the installed ‘warm season’ veggies are poking their heads through tilled ground.

Still, to be candid, after the experience of two extreme cold late springs followed by early drought, I approach an optimal planting season with caution – I keep so-to-speak ‘waiting for the other shoe to fall’. For, it is a lush productive spring filled with the promise of harvest. To celebrate the season, I recently host a walk-about my gardens. As I discussed my planting strategies and results, I was reminded of who supplied what – vendor test plants, plants shared by family and other gardeners and those which occur as volunteer, gifts of nature.

Documenting the lush spring blooms, I photograph newly installed as well as established plantings. And as always, there are a few plants that stand out. For 2011, it is the year of the old fashioned ‘snow ball’ shrub. Initially, this plant was acquired through digging up an old neglected plant, removing invasive honeysuckle vines and installing the spinally rooting in protective areas. As a result, one of the plants towers more than 25 feet in height and is densely covered with snow ball shaped blooms.

Year 2011 is also the year of azalea blooms and as these blooms decline, English blue bells, peonies, iris and roses open to contribute color. Trees spread a backdrop of green leaves and grassy areas turn a lush green. The beige of winter disappears as warm moist spring weather triggers an array of habitat of growth and edible plants.

Presently, I’m working through my yard gardens – scooping up volunteer plants and mowing the lawn of other unwanted additions. As I scoop up valued volunteer plants, I place the seedlings in trays and after monitoring stability, install in more appropriate areas. For example, a favorite volunteer plant is peony. VA based developer Brent & Becky Bulb a few years ago, gave me 4 plants – white, light pink, dark pink and red. These plants drop seeds producing a mass of seedlings – jokingly I refer to the area as my ‘peony farm’ but realistically, I truly enjoy the promised horticulture surprise of these plants. Similarly, both native white and purple violets cross pollinated to produce a rainbow of pastel colors. So, based on personal experience, I extend a word of caution – as you weed a garden space, wait for the second set of leaves to determine the value of your volunteer plants.

As I complete month of April activities and begin May, I anticipate blooms from my rose garden and harvest from the kitchen garden. And because tomorrow is expected to be another day in which I can continue to ‘dig in the dirt’, I’ll be outside – will you? For additional tips/strategies, link to web site www.TheWrightScoop.com.

Edible Landscape/Garden Workshop

The Wright Scoop — Fri, 22 Apr 2011 14:56:00 GMT

Workshop – Edible landscaping for the Hands-on Landscape Gardener

Scheduled Saturday May 7, 2011 at 9:30 a.m. – 11:00 a.m. and held at Colesville Nursery, Ashland VA – www.colesvillenursery.com, fee $35 payable by check/cash to Sylvia Hoehns Wright. Upon completion, attendees receive 20% discount on retail purchase at Colesville Nursery. RSVP contact Sylvia@TheWrightScoop.com or 804-672-6007.

Prerequisites: interest in ‘digging in the dirt’

Course Description: The goal of workshop Edible landscaping for the Hands-on Landscape Gardener is to create awareness that fruit/vegetable gardening does not need to be a boring row-by-row experience. Eco-chic gardeners mix it up in design, style and plant selection creating edible habitats for themselves and the critters that share the space.

Content: Using the text, From Eco-weak to Eco-chic: landscape green - http://www.lulu.com/content/paperback-book/from-eco-weak-to-eco-chic-landscape-green/7539795 attendees explore

Gardening Green - Adopt a naturalist perspective, a “waste not, want not” ecological commitment.

Eco-chic Landscape/Garden Design - Any style garden should not simply illustrate traditional design but be the result of the right plant, installed in the right place at the right (optimal) planting season - creating a legacy of green, healthier urban/suburban communities.

Use of Eco-efficient Site Plan - Eco-chic landscape gardeners analyze each design element; in terms of its makeup as well as placement enabling a more eco-healthy location.

Use of Topography for Its Advantage – An adequately drawn site plan includes topography delineation. For, it is the relationship of hardscape in topography that creates the affect of a wind, shade, and north/south/east/west climatic exposure.

Feed Soil, not Plants - The goal is to create soil that is somewhat an equal mixture of clay, sand and composted matter.

Conserve Nutrients - The use of mulch or compost as a form of insulation in addition to its value of reducing soil erosion retains moisture and minimizes fluctuation of soil temperature.

Be Water Wise - Select plants appropriate for each water-zone.

Select ‘edible plants’ of personal interest that provide habitat for self and critters that share the space.

Instructor - The Wright Scoop – Sylvia Hoehns Wright, eco consultant, lecturer & wordsmith. For details, see www.TheWrightScoop.com or contact 804-672-6007 or email: Sylvia@TheWrightScoop.com

Are You an Eco Leader?

The Wright Scoop — Sat, 16 Apr 2011 16:17:10 GMT

If you were asked, “What are you doing to ‘grow green (plant/profit)’ your market share,” what would you respond? Would you similar to my colleague Ed Snodgrass of Emory Knoll Farms be recognized as an eco leader, a person who is growing green their market share?

Nationally coined by media as the ‘Green Roof Man of the Year’, Snodgrass, a committed conservationist, has supplied plants for over one million square feet of green roofs in 20 states and the District of Columbia. And, perhaps more importantly, if you look behind his commercial commitment, you will see that it extends far beyond a business focus. He applies his philosophy, ‘don’t take more out of the Earth than we are able to put back’, to all facets of his lifestyle.

While it can appear difficult to identify ‘eco-biz greening strategies’, in most cases it is a matter of applying effective core business strategies such as efficiency of scale: create maximum output from minimum eco resources input. In a prior blog/column I identified the nation-wide lack of recognized eco leadership. So, through writing a series of blog/columns, I hope to initiate discussion of ‘how to’ resolve this issue.

For the present, let me share a few ‘grow green market share’ tips -

• Become a steward of the land because ‘green matters’.

• Be aware research has revealed 8 of 10 consumers prefer a green product, service or information; regardless of age, green matters. Consumers are willing to pay more (usually 5 to 10%); and, prefer to deal with a company that has an established ‘greening’ reputation.

• Provide ‘green’ products or services defined as ‘made/provided with little environmental harm’: goods or services produced in environmentally and ecologically friendly ways, e.g. by using renewable resources.

• Strive to create ultimate ‘green’ products or services that meet present-day consumer demand without impacting future generation resources.

• Understand the Ps – product, publicity, promotion, people, planet & profit – as each influence ‘greening’ market share; and then, develop vision/mission statements and green initiatives which enable media formats that support brand recognition.

• Use mechanics involved in creating branded images and identify communication formats that create a differentiated message, an industry appropriate image sustained by viable ‘green’ products or services.

• Inject the market place with a unique, consistent, desirable ‘green’ persona position that reigns over a consumer’s mind and is so highly valued that you and/or your product are not simply seen as “a” product but “the” product.

• Become the recognized niche product or service eco-brand, create a brand name - you!

If a colleague in your region were asked the question, “pause for moment, who do you consider to be an eco leader,” would he/she visualize you? Could you be coined by media as an ‘eco man/woman of the year’? Are you participating in activities that ‘green (planet/profit)’ your market share?

To share comments, ideas or strategies related to this subject or other communication topics, contact Sylvia@TheWrightScoop.com. Contribute to a series of topics that are helpful to the Industry.

About the author – Sylvia Hoehns Wright, author of Seven Steps to Grow Green Market Share, http://www.lulu.com/product/paperback/seven-steps-to-grow-green-market-share/12934131 and The ABCs of Green Industry Communications: assess, brand & communicate, http://www.lulu.com/product/paperback/the-abcs-of-green-industry-communications/4446043 challenges all to ‘grow green their market share’. To acquire Wright’s books or her assistance as an eco-biz communications specialist, link to www.TheWrightScoop.com Sylvia’s Store option or contact (804)672-6007.

Gardening in late March 2011

The Wright Scoop — Fri, 01 Apr 2011 15:52:00 GMT

Recently, I noticed posted comments – ‘when are you going to post more about gardening in March?’. Well, while March in central VA – Richmond – started with normality, it concluded with a freeze, snow and back to back cold misty gray days which stalled my outdoor activities. Since today has the promise of late p.m. sun and a warmer temperature, I plan to resume my activities.

Since it was cold, misty and gray, I turned my attention to designing a garden for a local client and was remind of changes in my installation strategy. Due to the fact that for the past two years we experienced significant mid summer drought, I recommended the new design start with installation of zone 1 (near a water source) and for this spring, only install planting areas that were somewhat sheltered by the home’s SW shadow and reached by the site’s water system. Then in late Sept when my area fall rain cycle starts, have the woodland areas and wildflower meadow installed.

Because we for the past two years have experienced back to back more than 100 degree days with little or no rain fall, last year I implemented a ‘Wright recommends fall planting strategy’ campaign, http://www.pr.com/press-release/276419. And, frankly, I presently have no reason to believe that the summer of 2011 will be different. Unfortunately, there is a lot of confusion related to the effect of global warming but to make it simple – dry seasons become more dry and wet/cold, more wet/cold; in other words, more extreme weather patterns. Still, it is ‘living green’ that mediates these patterns so we need to do everything we can to install and maintain ‘living green’ landscapes.

Nevertheless, my ‘cool season’ plantings of veggie and berry bearing plants prosper. And, I'm presently waiting for warmer soil to start installing 'warm season' veggies. So far, my strategy of a poultry fence is deterring the geese. And, the perennials forwarded by Skagit Gardens for installation

· Campanula ‘Viking’

· Centaurea ‘Black Sprite’

· Coreopsis Big Bang™ ‘Cosmic Evolution’

· Coreopsis Big Bang™ ‘Star Cluster’

· Gaillardia Commotion® ‘Moxie’

· Scabiosa Mariposa Violet

survived the cold spell and move forward with growth. And, my new 'test' Greenland Gardener Raised Garden is not only installed but inspired the grand-kids to have their parents install above ground garden boxes, too.

Today is April 1^st and as long as the weather works for me, I’m headed out to continue ‘digging in the dirt’ - are you? What have you planted in your 2011 garden?

Eco-scaping for the Hands-on Landscape Gardener

The Wright Scoop — Fri, 25 Mar 2011 17:11:29 GMT

Workshop - Eco-scaping for the Hands-on Landscape Gardener

Scheduled April 9, 2011 at 9:30 a.m. – 11:00 a.m. and held at Colesville Nursery, Ashland VA – www.colesvillenursery.com, fee $35 payable by check/cash to Sylvia Hoehns Wright. Upon completion, attendees receive 20% discount on retail purchase at Colesville Nursery. RSVP contact Sylvia@TheWrightScoop.com or 804-672-6007.

Prerequisites: interest in ‘digging in the dirt’

Course Description: The goal of workshop Eco-scaping for the Hands-on Landscape Gardener is to identify the 4 Ps - ‘Right Plant, Place, and Planting Strategy Purchased to support Buy-Local: developers, growers and retailers’. Plants that meet the 4 P criteria, in general, adapt to environmental conditions, maintain or improve soil fertility, reduce erosion, and often require less fertilizer and pesticides than many alien plants.

Content: Using the text, From Eco-weak to Eco-chic: landscape green - http://www.lulu.com/content/paperback-book/from-eco-weak-to-eco-chic-landscape-green/7539795 attendees explore

Gardening Green - Adopt a naturalist perspective, a “waste not, want not” ecological commitment.

Use of Eco-efficient Site Plan - Eco-chic landscape gardeners analyze each design element; in terms of its makeup as well as placement enabling a more eco-healthy location.

Feed Soil, not Plants - The goal is to create soil that is somewhat an equal mixture of clay, sand and composted matter.

Go Lawn Tough - Before selecting a ground cover, identify its purpose. If the intent is to use an area for active recreation, traditional lawns or non-plant groundcovers could be appropriate.

Conserve Nutrients - The use of mulch or compost as a form of insulation in addition to its value of reducing soil erosion retains moisture and minimizes fluctuation of soil temperature.

Be Water Wise - Select plants appropriate for each water-zone.

Instructor - The Wright Scoop – Sylvia Hoehns Wright, eco consultant, lecturer & wordsmith. For details, see www.TheWrightScoop.com or contact 804-672-6007 or email: Sylvia@TheWrightScoop.com

Celebrate Women in History

The Wright Scoop — Thu, 24 Mar 2011 23:58:56 GMT

"Each time a girl opens a book and reads a womanless history, she learns she is worth less," says Myra Pollack Sadker.

While almost all Americans can find themselves, their ancestors, or their community through archive research, in celebration of 'women in history' , I urge you to take research a step further, document your heritage through identifying, recording and sharing family stories.

As the child who inherited family photograph albums, I identified as many people as possible; and during this process, developed interest is acquiring their life-stories. In fact, it was through participating in a national celebration of Abraham Lincoln’s legacy that I understood for the first time, the impact of my family’s heritage, Quaker. For, although I'm three generations removed from this heritage, there is one central guideline - caretaker – which continues to influence day-to-day life decisions.

Basically, the Quaker culture views itself as a caretaker, not owner of property - a role which implies providing for the present without sacrificing the future. In my book – A Path Worn Smooth, http://www.lulu.com/product/paperback/a-path-worn-smooth/4200561 which is dedicated to the people of my community Laurel Historic District - http://www.laurelgallery.net/wright_book.html , I invite readers to walk on a path worn smooth by generational expectation. Savor nostalgia for the places that are near and dear to my heart, recall family traditions and more importantly, renew experiences. Challenging all to celebrate heritage because heritage is more than a possession, it is a gift: the birthright of our children.

So, to emphasize this gift, I want to share with you a few facts/stores that illustrate the influence of legacy. Due to the influence of a Quaker value - equality, my grandmother directly inherited property from her father and transferred property to her daughters establishing a tradition that influenced the transfer of property directly from my Dad to me. And, during the Civil War, it was my great-grandmother who stood tall in the face difficulty. Although abandoned by a husband placed in a Confederate work camp, she risks family security to participate in an act of humanity, the sharing of her family’s grave site with soldiers of both blue and gray.

The women of my Dad’s family were self reliant and saw themselves as a ‘caretaker’ working the land along side their husbands. In my book, I share stories of these women and their influence from initial settlement of the Bolton property in 1838 to the present. To hear an author interview, link to the Renee Bobb Radio Show - http://www.blogtalkradio.com/thereneebobbshow/2010/02/24/meet-the-award-winning-author-sylvia-wright or view an interview, link to Henrico County Hunt for History - http://www2.timesdispatch.com/news/news-video/2011/jan/29/1/re-enactors-at-hunt-for-henrico-history-45340-vi-23980/ .

Recently, my book was recommended by the National Women in History Project, http://www.nwhp.org/blog/?p=680 . For 2011, NWHP’s theme is ‘Our HISTORY is Our Strength ‘ . Rather than highlighting national figures, the NWHP - www.nwhp.org - encourages individuals to discover stories about women in their own families and communities. Knowing the challenges these women faced, grappled with, and overcame can be an enormous source of strength to all of us.

Because I am a child of the era ‘tell instead of read’ me a story, in my e-book edition, http://www.lulu.com/product/ebook/a-path-worn-smooth/10645451 , I included research tips and strategies that enable identification as well as publication of family histories. To further inspire others, I provide lectures - http://communities.washingtontimes.com/neighborhood/civil-war/2011/feb/27/sesquicentennial-lectures-historical-society-washi/ and offer an adult Ed writer’s workshop through my local County adult Ed program. So, in celebration of 'women in history', join me in an effort to encourage others to research and highlight their legacy. Together, let's insure no ‘girl opens a book and reads a womanless history, learns she is worth less.’

Eco-biz: leadership

The Wright Scoop — Mon, 21 Mar 2011 23:31:03 GMT

If I asked you the following question - visualize a group/organization or person who you see as an eco leader, could you identify an eco leader? Recently during a workshop, I solicited an answer to this question and received what I consider to be a disturbing response, an answer that should be a wake-up call to the Industry as a whole.

Solicited as a workshop instructor for National League of Cities conference held in DC, my topic was change/green America's landscape. As part of the 3-hour workshop, I presented individual, business and community eco commitment examples and tips/strategies. At the end of each section, attendees actively participated with opinion and input. In fact, there were representatives from the 'eco progressive' state of Oregon, California, mid-west states and east coast area, too. So, workshop attendees were a diverse array of representation.

Then, as a final exercise, I asked the group to 'pause' and visualize a group/organization or person who they saw as an eco leader. After reading a list of compiled eco leadership characteristics, I asked if my list matched their visualized person/group. But instead of initiating a chatty discussion, you could ‘hear a pin drop’. Finally, a representative from Texas spoke up and said when he 'paused to visualize' an eco leader, he could not visualize a person and/or group. His candid response opened the door for further discussion and the remaining nation-wide city/community leadership reps also stated their inability to identify a person and/or group considered to be eco leaders. So, my question is what are we doing as Industry participants to not be seen as eco leaders, people who green America's landscape?

Most of you are aware that in addition to being a person who 'digs in the dirt' and advocates others to join in, I participate as an Industry writer and communications advocate/instructor. In fact, a few years ago, a local Dean of Horticulture asked if I'd combine personal skills plus my 20 years of Corporate experience with 'living green' Industry requirements to create a college level communications course. As a result, I published a book - The ABCs of Green Industry Communications,

http://www.lulu.com/product/paperback/the-abcs-of-green-industry-communications/4446043, provide ongoing workshops/speeches and publish articles and columns. Still,

I feel like I've made minimal Industry impact.

So, to enable a discussion of how to fix the issue of ‘not being seen as eco leaders’ I’m going to share ‘Sylvia’s opinion’. I think we need to first and foremost mandate communications education and include college level

communications courses in both 2 and 4 year Industry programs. During every Industry educational event at least for the present, have a keynote focus as well as workshop on the topic of effective PR/marketing communications. Include in media publications a tips and strategies communications, marketing and/or PR column. Although at one time there was talk of organizing some type of combined Industry effort to improve consumer visibility but I'm not aware of an effort - are you? And, to be candid, I personally think the present issue is more of a lack of individual participant visibility than the Industry as a whole.

On the personal side, I plan to work with the sponsors of the 'all cities' educational conference to provide additional eco education workshops; and perhaps, through ongoing events enable a forum for eco leadership discussion. I also plan to create an e-book format of my communications book and perhaps, this format will help enable its availability, visibility and distribution. And, of course as an advocate for the Industry, I'll continue to write columns/blogs and do whatever I can to create consumer awareness of the Green Industry's value.

Why? To be candid during a future workshop when I ask the question 'who do you visualize as an eco leader’, I'd prefer to hear regional stories of eco-goodness - greening America's landscape instead of hearing - 'I can't visualize an eco leader.' What do you think we - as an Industry - need to do to be recognized individually and as a whole by our Nation's leadership as eco leaders?

To share comments, ideas or strategies related to this subject or other communication topics, contact me at Sylvia@TheWrightScoop.com.